Privacy policy

This Privacy Policy describes how adventumcolorado.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list and table below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processors Shippo and Shopify.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify and fulfillment app Shippo.

Customer support information

  • Examples of Personal Information collected: name, billing address, shipping address, payment method, payment information (including credit card number), email address, and phone number.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify and fulfillment app Shippo.
Information Collected From Other Sources
We obtain information from other trusted sources to validate or supplement the information that you provide or that we collect automatically. These third-party sources and the categories of personal data we obtain from these third parties include, for example:
Third Party Sources Categories of Personal Data
Data brokers. Data brokers and aggregators from whom we obtain data to supplement, validate or update the data we collect. Contact details, financial data, transaction details, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences
Third party partners. Third party applications and services, including social networks you choose to connect with or interact with through our services, that make users’ information available to others. Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences
Co-Branding/Joint Partners. Partners with which we offer co-branded services or engage in joint marketing activities. Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences
Service providers. Third parties that collect or provide data in connection with work they do on our behalf, for example companies that determine your device’s location based on its IP address. Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences
Publicly available sources. Public domain sources of information such as open government databases. Contact details, marketing and communications data, demographic data

Information We Automatically Collect

When you visit or interact with our Sites, we may use a variety of technologies such as cookies, web beacons, pixel tags, log files, or other technologies to automatically or passively collect certain information about your online activity. Please note that we automatically collect the following information about you:
  • Identifiers and Device Information. We may automatically collect your Internet Protocol (IP) address when you visit our Sites, and other information about your device including unique identifiers such as MAC address or information from the computer, mobile device, tablet or other device you use to access the Sites, including but not limited to your device type, operating system and version, browser type and language, settings and configuration, and information about the location of your device. Our websites and online services store and retrieve cookie identifiers, mobile IDs, and other data.

  • Geolocation Data. We collect certain geolocation data when you use our Sites. For mobile applications, this may include precise location data as provided by your mobile device with your consent.

  • Usage Information. We may collect information about your usage of and activity on our Sites, including the date and time you visit the Sites, the areas or pages of the Sites that you visit, the amount of time you spend viewing or using the Site, the number of times you return to the Site, items that are added to or remain in your virtual cart on the Site, other click-stream or site usage data, emails that you open, forward or click-through to our Site, and other sites that you may visit.

Minors

As noted in the Terms of Service, we do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please contact us at customercare@adventumcolorado.com.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • Shippo does not rent or sell your Personal Information in personally identifiable form to anyone, provided certain Personal Information may be transferred in connection with business transfers, as described in their privacy policy.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We use Facebook store to help us advertise our products. You can read more about how Facebook uses your Personal Information here: https://www.facebook.com/about/privacy/update?ref=old_policy.
  • We use Judge.me to capture and manage our customer reviews. You can read more about https://judge.me/privacy 

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

Use of information by Adventum Colorado

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

We use information we collect for purposes described in this Policy or as disclosed to you in other ways including on our Sites or in connection with our services. We may use this information to help us maintain the accuracy of the information we collect, personalize your experience on the Sites, target our communications so that we can inform you of products, services or other offers that may be of interest to you, to measure ad quality and responses, and for internal business analysis or other business purposes. For example, we may use your information to:
Purposes of Use Categories of Personal Data
Product and Service Delivery. To provide and deliver our products, services and Sites, including securing, troubleshooting, improving, and personalizing those products, services and Sites. Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, video, inferences
Business Operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, and detecting fraudulent or illegal activity. Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, video, inferences
Improvement, Development, and Research. To test and improve our products, services and Sites, develop new products or features, and conduct research. Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences
Personalization. To provide you with customized content, targeted offers, and advertising on the Site, via email, direct mail or across other websites, mobile applications, social media or online services you may use Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences
Customer Support. To provide customer support including for product returns, and to respond to your questions. Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, video, inferences
Community. To manage and administer our community features and member programs and services Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences
Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages such as Abandoned Cart, to invite you to participate in customer research opportunities, such as surveys and focus groups, and to process and deliver contest entries and awards. Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences
Marketing. To communicate with you about new products, offers, promotions, loyalty rewards, contests and sweepstakes, upcoming events, and other news offered by Adventum Colorado and our selected partners, that may be helpful to you. Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences
Advertising. To display advertising to you (see our Cookie policy for information about personalized advertising and your advertising choices). Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences
We also use your information to provide you with other services or for other purposes as disclosed at the time you provide your information or otherwise with your consent. In carrying out these purposes, we combine data we collect from different sources to give you a more seamless, consistent, and personalized experience.

    Retention

    When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

      Your Rights

      CCPA

      If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

      If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

      Cookies

      A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

      We use the following cookies to optimize your experience on our Site and to provide our services.

      Cookies Necessary for the Functioning of the Store

      Name Function
      _ab Used in connection with access to admin.
      _secure_session_id Used in connection with navigation through a storefront.
      cart Used in connection with shopping cart.
      cart_sig Used in connection with checkout.
      cart_ts Used in connection with checkout.
      checkout_token Used in connection with checkout.
      secret Used in connection with checkout.
      secure_customer_sig Used in connection with customer login.
      storefront_digest Used in connection with customer login.
      _shopify_u Used to facilitate updating customer account information.


      Reporting and Analytics

      Name Function
      _tracking_consent Tracking preferences.
      _landing_page Track landing pages
      _orig_referrer Track landing pages
      _s Shopify analytics.
      _shopify_s Shopify analytics.
      _shopify_sa_p Shopify analytics relating to marketing & referrals.
      _shopify_sa_t Shopify analytics relating to marketing & referrals.
      _shopify_y Shopify analytics.
      _y

      Shopify analytics.
      facebook.com

      Facebook shopping and analytics
      instagram.com

      Instagram shopping and analytics
      pintrest.com

      Pintrest shopping and analytics
      TikTok

      TikTok shopping and analytics
      Judge.me Judge.me Reviews service

      The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

      You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

      Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

      Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

      Do Not Track

      Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

      Changes to this Policy

      We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. When we make any changes to this Policy, we will change the "Last Updated" date below. 

      Contact

      For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email address] or by mail using the details provided below:

      Adventum Colorado LLC, 8 Inverness Drive East, Suite 100, Englewood CO 80112, United States

      If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority.

      Last updated: February 14, 2022